2021
TNT GigaLife App Campaign
Launched TNT's new app by parodying popular fantasy movie tropes and giving them an unexpected, humorous twist.
Art Direction
Campaign Ideation
Know More
Nobody expected a telco app launch to look like a fantasy epic.
Background
When TNT launched GigaLife, they needed more than an announcement.
GigaLife made it easier for TNT users to access promos and perks. The challenge was launching it in a way that felt true to the brand and actually made people want to download it.
Idea
"May App ako diyan." I have an app for that.
We leaned into popular fantasy movie tropes as the vehicle for the humor, giving the campaign an instantly recognizable setup audiences could latch onto.
Execution
The familiar tropes gave us the structure and the humor delivered the punchline.
Three fully produced fantasy film parodies, each built around the same idea but taken in a completely different direction. The key visual was deliberately designed to look like a movie poster. Approved on the first pass.
More Works
2021
TNT GigaLife App Campaign
Launched TNT's new app by parodying popular fantasy movie tropes and giving them an unexpected, humorous twist.
Art Direction
Campaign Ideation
Know More
Nobody expected a telco app launch to look like a fantasy epic.
Background
When TNT launched GigaLife, they needed more than an announcement.
GigaLife made it easier for TNT users to access promos and perks. The challenge was launching it in a way that felt true to the brand and actually made people want to download it.
Idea
"May App ako diyan." I have an app for that.
We leaned into popular fantasy movie tropes as the vehicle for the humor, giving the campaign an instantly recognizable setup audiences could latch onto.
Execution
The familiar tropes gave us the structure and the humor delivered the punchline.
Three fully produced fantasy film parodies, each built around the same idea but taken in a completely different direction. The key visual was deliberately designed to look like a movie poster. Approved on the first pass.
More Works
2021
TNT GigaLife App Campaign
Launched TNT's new app by parodying popular fantasy movie tropes and giving them an unexpected, humorous twist.
Art Direction
Campaign Ideation
Know More
Nobody expected a telco app launch to look like a fantasy epic.
Background
When TNT launched GigaLife, they needed more than an announcement.
GigaLife made it easier for TNT users to access promos and perks. The challenge was launching it in a way that felt true to the brand and actually made people want to download it.
Idea
"May App ako diyan." I have an app for that.
We leaned into popular fantasy movie tropes as the vehicle for the humor, giving the campaign an instantly recognizable setup audiences could latch onto.
Execution
The familiar tropes gave us the structure and the humor delivered the punchline.
Three fully produced fantasy film parodies, each built around the same idea but taken in a completely different direction. The key visual was deliberately designed to look like a movie poster. Approved on the first pass.
More Works