©2025
About me
Mi·guel (mee-GEL) n.
1. Advertising Art Director based in Singapore.
2. Finder of real problems.
3. Maker of work that delivers.
— see also: brief, campaign, fun in the process.
tl;dr
Advertising Art Director. Over ten years across agencies, production houses, and direct clients. Campaigns that win, work that delivers, briefs that actually get solved.
I started in Manila, cutting my teeth at McCann Worldgroup-Harrison Communications, Ace Saatchi and Saatchi, and Propel Manila. I worked on brands like Jollibee, Metrobank, Uniqlo, and TNT. Some of it won awards. All of it taught me something. Eventually I made my way to Singapore, and have been here since.
Since then I've been freelancing across agencies, production houses, and direct clients. It taught me things the agency track doesn't always offer — managing clients, navigating new rooms, delivering from day one. The hardest part was managing myself. Nobody warns you about that one.
Field Work
Practice
A decade in agencies, and three years since going independent. Here's where the work happened.
Freelance
Art Director/ Associate Creative Director / Creative consultant
2023 – Present
MullenLowe Singapore, DKSH, Chamni's Eye Thailand, More Than Equal London, Red Bull. Agencies, production houses, and direct clients across the region and beyond.
Ace Saatchi & Saatchi
Senior Art Director
2021-2023
Led integrated campaigns for TNT PH and consistently won new business for the agency. Pitched and landed Krispy Kreme, Silka, Philip Morris, and TGP among others.
Propel Manila
Senior Art Director
2017-2021
Worked on Jollibee, Uniqlo, Grab, and more. The Champ's Biggest Fans campaign broke engagement benchmarks and got shortlisted at Spikes Asia.
Harrison Communications
Art Director
2014-2017
Campaigns across ATL, digital, and shopper marketing for brands like Metrobank, Unilab, and Rebisco. Early days, steep learning curve, good foundation.
McCann Worldgroup / Momentum
Art Director
2013-2014
Activations and shopper marketing for Coca-Cola and Nestlé. Where I learned that even the smallest material has to have an idea.
©2025
About me
Mi·guel (mee-GEL) n.
1. Advertising Art Director based in Singapore.
2. Finder of real problems.
3. Maker of work that delivers.
— see also: brief, campaign, fun in the process.
tl;dr
Advertising Art Director. Over ten years across agencies, production houses, and direct clients. Campaigns that win, work that delivers, briefs that actually get solved.
I started in Manila, cutting my teeth at McCann Worldgroup-Harrison Communications, Ace Saatchi and Saatchi, and Propel Manila. I worked on brands like Jollibee, Metrobank, Uniqlo, and TNT. Some of it won awards. All of it taught me something. Eventually I made my way to Singapore, and have been here since.
Since then I've been freelancing across agencies, production houses, and direct clients. It taught me things the agency track doesn't always offer — managing clients, navigating new rooms, delivering from day one. The hardest part was managing myself. Nobody warns you about that one.
Field Work
Practice
A decade in agencies, and three years since going independent. Here's where the work happened.
Freelance
Art Director/ Associate Creative Director / Creative consultant
2023 – Present
MullenLowe Singapore, DKSH, Chamni's Eye Thailand, More Than Equal London, Red Bull. Agencies, production houses, and direct clients across the region and beyond.
Ace Saatchi & Saatchi
Senior Art Director
2021-2023
Led integrated campaigns for TNT PH and consistently won new business for the agency. Pitched and landed Krispy Kreme, Silka, Philip Morris, and TGP among others.
Propel Manila
Senior Art Director
2017-2021
Worked on Jollibee, Uniqlo, Grab, and more. The Champ's Biggest Fans campaign broke engagement benchmarks and got shortlisted at Spikes Asia.
Harrison Communications
Art Director
2014-2017
Campaigns across ATL, digital, and shopper marketing for brands like Metrobank, Unilab, and Rebisco. Early days, steep learning curve, good foundation.
McCann Worldgroup / Momentum
Art Director
2013-2014
Activations and shopper marketing for Coca-Cola and Nestlé. Where I learned that even the smallest material has to have an idea.
©2025
About me
Mi·guel (mee-GEL) n.
1. Advertising Art Director based in Singapore.
2. Finder of real problems.
3. Maker of work that delivers.
— see also: brief, campaign, fun in the process.
tl;dr
Advertising Art Director. Over ten years across agencies, production houses, and direct clients. Campaigns that win, work that delivers, briefs that actually get solved.
I started in Manila, cutting my teeth at McCann Worldgroup-Harrison Communications, Ace Saatchi and Saatchi, and Propel Manila. I worked on brands like Jollibee, Metrobank, Uniqlo, and TNT. Some of it won awards. All of it taught me something. Eventually I made my way to Singapore, and have been here since.
Since then I've been freelancing across agencies, production houses, and direct clients. It taught me things the agency track doesn't always offer — managing clients, navigating new rooms, delivering from day one. The hardest part was managing myself. Nobody warns you about that one.
Field Work
Practice
A decade in agencies, and three years since going independent. Here's where the work happened.
Freelance
Art Director/ Associate Creative Director / Creative consultant
2023 – Present
MullenLowe Singapore, DKSH, Chamni's Eye Thailand, More Than Equal London, Red Bull. Agencies, production houses, and direct clients across the region and beyond.
Ace Saatchi & Saatchi
Senior Art Director
2021-2023
Led integrated campaigns for TNT PH and consistently won new business for the agency. Pitched and landed Krispy Kreme, Silka, Philip Morris, and TGP among others.
Propel Manila
Senior Art Director
2017-2021
Worked on Jollibee, Uniqlo, Grab, and more. The Champ's Biggest Fans campaign broke engagement benchmarks and got shortlisted at Spikes Asia.
Harrison Communications
Art Director
2014-2017
Campaigns across ATL, digital, and shopper marketing for brands like Metrobank, Unilab, and Rebisco. Early days, steep learning curve, good foundation.
McCann Worldgroup / Momentum
Art Director
2013-2014
Activations and shopper marketing for Coca-Cola and Nestlé. Where I learned that even the smallest material has to have an idea.